How to create a perfect product Main photo of Amazon product photography in China?

18 Feb How to create a perfect product Main photo of Amazon product photography in China?

Amazon is the representative platform of cross-border e-commerce, there are many people who do Amazon cross-border e-commerce in China, we have more contact with North America Station, Europe Station and Japan Station. The aesthetic of foreigners is different from that of China, so the requirements for product pictures on Amazon platform are also different from those in China. Foreigners pay attention to the actual effect of the product, so the main picture of Amazon should be very close to the true appearance of the product, mostly in reality. Today, let’s talk about how to take the main picture of Amazon in China. How does Amazon create a perfect product master picture?

1. Actual shooting + simple retouch

The actual shooting of the product is the longest way of expression of the main picture of Amazon. Put the product in the pure white background, take the effect picture with a professional camera, and then briefly modify the original picture, that is, dimming and color adjustment, so that the photo does not look like chromatic aberration, but the effect of simple revision is not very good, many defects in the product itself have not been repaired, and the texture of the product itself cannot be highlighted, but if the seller does not have much budget, the texture of the product itself cannot be highlighted. You can choose this mode.

2.Retouch + partial Retouch

Fine shooting itself is exquisite, when shooting, we must adjust the shooting lights, adjust the position of the product, shooting angle, shape, and then shoot. After the shooting is completed, partial refinement can be done, and no matter how good the camera is, we can do partial refinement, and some effects can only be achieved by refinement. Including structural reshaping, light and shadow reshaping, repair, etc., finishing can improve the texture of the product, looks more advanced.

3. Lifestyle + complete retouch

This is to take a picture of every angle of the product, divide the product into several steps, take structure drawings and detail drawings, then refine each picture, and then combine the product into the right scene. Refinement is to re-depict the original picture layer by layer, showing the highlights and shadows, the refined product picture will look more exquisite three-dimensional, a lot of details can be depicted, resulting in different product texture.

4.Modeling rendering

Modeling rendering uses 3D technology to describe the framework of the product one by one, according to the real proportion of the product, using 3D modeling technology to give the product real physical properties, including color, surface texture, reflection, refraction and so on.

It is not easy to be a good photographer and designer of a product. Although the main picture of Amazon products in China is a white background, there are many scenes besides the white background, which depends on what kind of effect the merchant wants. Photographers and designers shoot and design according to the needs of the merchants.