How to operate multiple exposures to express creativity in commercial photography

30 Jan How to operate multiple exposures to express creativity in commercial photography

There are still many people who think it’s crazy to show two different time and space in a single photo. People often laugh at this expression of photography, but the idea has existed since the early days of photography. In fact, ancient painters used art to try this for a long time, and painters used brushes to put together things that did not appear at the same time. This approach is actually an imagination game, which comes from crossing the limits of life.
The rules and rigor of authenticity bring some sense of security to photography, which is the evidence of existence, both the photographer and the subject are endowed with evidence of existence in the photo. But this is the result of the worship of recording function in the early days of photography. People put too much faith in the camera lens while ignoring the expanding imagination in the photographer’s brain, which, like a sharp knife in the dark, has already cut down the thorns of reality.
The logic of the camera is actually a hoax, and we can’t believe the absolute meaning of the moment now. Time itself can be infinitely subdivided, and that moment is meaningless if it is not the choice of the photographer or the audience. Human beings pay attention to the process of time because of their own lifespan. If it is the choice of photographers and viewers, it is selective recording and does not have absolute credibility. Therefore, we will not rigidly adhere to this kind of time cage, any moment is a single, is the intersection of two dimensions. But if we put the two photos together, we will have an illusion, just as we overlap time and space.
In creative photography, the intention of looking for the re-synthesis of any element is to travel through time and space, but we cannot use material travel to prove this possibility. In the initial exploration of photography, the double exposure of traditional cameras is the closest way, which is not a simple trick to dress up as a pharaoh of Egypt or a duke of Sweden. it’s a whole new intention to synthesize almost unrelated images. The two elements in the two photos redefine time and space just like grammar.
Between art and commerce, multiple exposures bring more opportunities and possibilities to photography.